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Without question this is one of the most challenging economic environments that anyone has seen in recent memory. Foreclosures are on the rise, jobs are being cut, and business, small businesses in particular, are struggling. Some are shuttering their doors, but still others are attempting to be innovative and creating new solutions to help their business thrive.

Here’s an example of advice from a recent article on CNN, who made some suggestions to a small brick and mortar operation building an online presence:

“When people shop in your store, good customer service can make up for poor merchandising, out-of-stock items, and non-competitive pricing,” says Pamela Swingley, founder of Savvy Internet Marketingin Orinda, Calif. “But online, you can’t step in and make the sale right. You have to automatically deliver a welcoming customer experience, or shoppers will click away to your competitor.”

Expanding your abilities to accept payments from customers can also help to garner more sales. Many businesses offer the ability to add ACH Processing or the ability to accept checks by phone. The more convenient it is for your customers to make a purchase, the more likely they are to go forward with a buying decision.